Advanced Typography / Task 2 (A&B): Key Artwork and Collateral

29.4.2022 - 27.5.2022 (Week 5 - Week 9)

HUAI YI(0351702)
Advanced Typography / Bachelor of Design (Hons) in Creative Media

Task 2 (A&B): Key Artwork and Collateral

Task 2A: Key Artworks

I need to create a work of art in our name. The design will be used for Task 2B, where we need to create posters, animation invitations and three auxiliary projects.

1. Visual research

fig 1.pw5 Monogram(22.10.2022)

fig 2.ds Monogram(22.10.2022)

2. Sketches/ Digitization

Figure 3. Digital Key Artworks - "HY" week 5 (2.10.2022)

My initials are 'HY', I designed them all together.

I made it according to the prototype of the plant. And produced the effect of extension

Increase the color and growth effect of plants

fig 4.1 Digitized key artwork (2.10.2022)

fig 4.2 Digitized key artwork (2.10.2022)

Finally, I chose to make a new pattern, which contains the letter "hy",

fig 4.3Final Task 2A: Key Artwork - PDF (2.10.2022)

fig 4.4 Final Task 2A: Key Artwork - PDF (2.10.2022)

Task 2B: Collaterals

You need to create a poster, an animated invitation, and a promotional material related to the event.

1. Poster

I decided to design plates, clothes, business cards and bags.

fig 5. Poster(21.5.2022)

2. Animated Invite

I found a leaf and grass to make the swing effect and growth effect

fig 6 Art Animation Process（5.11.2022）

fig 6.1 Art Animation Process（5.11.2022）

fig 6.2Art Animation Process（5.11.2022）

fig 6.3 Art Animation Process（5.11.2022）

Final Submissions / Task 2

Exercise 2B - Collateral

Animated Invite link

https://youtube.com/shorts/rVvidZTptLQ?feature=share

FEEDBACK

Exercise 2A

More needs to be explored to make changes. And modify the previous design

Exercise 2b

REFLECTION

reflex
Experience:
It's fun to design patterns with names. There are many interesting patterns, so I referred to many design works.
Observation:
When I use software design works, I often encounter some difficulties. However, I can observe more information to solve these problems, which is a good thing.
Findings:
It's easier to use Photoshop. You can edit images in PHOTOSHOP

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Advanced Typography